6 STAGES • ONE BRIEF → FULL CAMPAIGN

Six stages that work from a single brief.

Desktop uses a six-stage workflow to assemble a campaign draft for your review. Connected research and AI depend on the tools and providers you configure. Cloud is a separate browser workspace with three text stages; visuals are deterministic vector with opt-in AI artwork scenes (watermarked on Free) when AI artwork is enabled.

STAGE

Market Researcher

CONNECTED RESEARCH

Live web search (honestly labeled when offline), competitor site audits with real Chrome in the full install. Finds pricing gaps and opportunities you can act on.

TOOL

competitor_audit(url)

→ SEO score, CTA analysis, recommendations

STRATEGY

Brand Strategist

POSITIONING

Positioning statement, archetype, pain points, color direction. Uses your active client profile and long-term memory.

TOOL

brand_strategy(product, industry, audience)

WRITING

Copywriter

STRUCTURED COPY

AIDA ads, PAS LinkedIn posts, welcome emails, landing hooks — structured frameworks, not generic paragraphs. Brand voice comes from your active client profile.

TOOL

generate_copy(product, benefits, audience)

REFINING

Quality Sentinel

EDIT · CONSISTENCY

Tightens copy, trims the fat, makes the hook bolder, checks brand consistency. What ships is what reads.

SCORE

hook strength • fluff removal • consistency check

DESIGNING

Visual Architect

BRANDED VISUALS

Hero 1200x630, Instagram 1080x1080, HTML ad card and a full landing page — rendered in your client brand colors.

TOOL

generate_visual(product, headline, colors, width, height) — custom size any 50-5000px + presets: medium_rectangle 300×250, leaderboard 728×90, half_page 300×600, fb_feed 1200×628, ig 1080×1920, linkedin 1200×627, youtube 1280×720

generate_image(prompt, width, height) — AI image when available + generate_logo(brand, style lettermark/wordmark/combination/abstract/pictorial/emblem, variant primary/reversed/icon-only, custom size) + branding_kit(brand, primary, secondary, industry, tagline) — full kit: primary_logo, reversed_logo, icon_only, wordmark, lettermark, abstract, emblem, favicon 512, social_avatar 500, color_palette.json, brand_guidelines.md, logo_usage.md — high-end offline SVG

ROI • CLOSING

SEO & ROI Analyst

EXAMPLE ROI • $200/mo vs $199 once

SEO score, keywords, conversion improvements, and an illustrative 3-year comparison. Validate the spend and price before presenting it to a client.

TOOL

roi_calculator($200/mo vs $199 once)

calendar_ics(product) — 30-day .ics export

→ Example: $7,001 illustrative 3-year price difference — a price comparison, not a promised ROI

Illustrative arithmetic only: assumes replacing ~$200/month of stacked tools for 3 years. Products differ; excludes provider, hosting and time costs. See the pricing page footnotes.

One brief. One pipeline. One campaign pack.

Six stages orbit your brand as one pipeline — research, strategy, copy, quality, visuals, SEO. Give one brief, the pipeline runs in order on your machine, and you review the pack it produces. No monthly fees, private, own forever.

6 Stages · 1 Pipeline Private & Offline One-time • from $199 Own Forever